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Reading Show News #1: Who will be here from Aardvark Mcleod?
Fishing travel specialist Aardvark McLeod will be available in the marquee throughout the weekend to answer all your travel questions and to help you arrange your next fishing adventure. The team will...
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Reading Show News #2: Meet the Guys from Simms Europe
Simms are market leaders in technical fishing clothing and offer an outstanding range of waders, boots, outerwear, base layers, shirts, hats, luggage and fly fishing accessories. Simms are the only...
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Reading Show News #5: Visit Hardy at the Show
Hardy were established in 1872 & are one of the world’s most famous fishing brands. They have consistently been at the forefront of tackle innovation & design. Developing rod technology has...
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Reading Show News #6: What will be there from Masterline Walker?
If you are in to “adventure fishing” for big game species in tropical climates then you will know that YoZuri is the only lure brand that top guides trust. YoZuri lures feature super-strong...
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Sportfish Tackle up for Trout Weekend – 8th & 9th March 2014
The new trout fishing season is almost upon us – one thing we know for sure is there will be plenty of water to fish in! Why not get your season off to a flying start at Sportfish Reading by visiting...
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End Your Season In Style at the 2014 Sportfish Jamboree Weekend!
We are pleased to announce a new and exciting event to our calendar – definitely one to put in your diary! Join us for a weekend of end of season sale bargains, demonstrations and a chance to meet some...
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Sportfish Reading Trout-Tastic Weekend – 28th February & 1st March 2015
With the new trout season upon us and Hayward’s Farm Trout Fishery about to open its doors for the new season, it’s time to get the first Sportfish event of the year in your diary. We are opening our...
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Salmon Spectacular Fly Fishing Weekend – 28th & 29th March 2015
We’re proud to announce that Mikael Frödin of Guideline Fly Fishing lands at Sportfish Reading on Saturday 28th and Sunday 29th March for our salmon spectacular open weekend! Be sure to come pay us a...
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Fly fishing the flats of Ascension Bay with Fly Odyssey
Speeding bonefish, leaping tarpon, cute and crafty permit – and a whole lot more besides! Meet up with the Fly Odyssey team at the Sportfish Show and turn your fishing dreams into reality. Fly Odyssey...
View ArticleThe Sportfish Early Season Tackle MOT Event
To ensure they are safe and fit for purpose we are required by law to ensure vehicles of a certain age are subjected to a rigorous MOT every year – so why not the same with your tackle? OK, so we are...
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The 2016 Sportfish Spring Salmon and Trout Day
The great Sportfish ‘spring MOT’ continues with our Salmon and Trout Day at Sportfish Reading – the ideal opportunity to make sure you – and your tackle – are fighting fit for the new season. So, if...
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Pick the Perfect Holiday with Aardvark McLeod at the 2016 Reading Show
Aardvark McLeod are worldwide fly fishing specialists offering everything from fishing days in the UK through to tailored holidays in both fresh and saltwater destinations worldwide. Check out their...
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Tenkara at the 2016 Reading Show – Fly Fishing Made Simple!
It’s one of the fastest growing – and most effective – fly fishing techniques there is and you can learn the tackle and techniques you need with an expert at the Sportfish Reading Show… Visit the...
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Outside Days – Adding Another Dimension to the 2016 Sportfish Show
Exhibiting for the first time at the Sportfish Reading Show, Outside Days is pleased to add shooting and stalking to the sporting opportunities on offer.Outside Days is a sporting agency born out of...
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Gigafish Lines at the 2016 Reading Show – Catching On Everywhere…
Once again Gigafish is at the Sportfish Reading Show, where last year nearly 250 anglers bought their amazingly thin lines – come along this year and find out why! Ultra line Gigafish Ultra line is not...
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Onto a New Level with Snowbee at the 2016 Reading Show
Meet Snowbee at the Sportfish Reading Show and get top advice, see and try the best new products for today’s game angler and there’s a special show deal not to be missed… In 2014 Snowbee celebrated...
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The Wheelyboat Trust – Making angling accessible
Find out how the Wheelyboat Trust is making angling accessible to all – and book your place! Originally called the Handicapped Anglers Trust, The Wheelyboat Trust is a registered charity that has been...
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Visit Flyfish Europe at the 2016 Sportfish Show
Flyfish Europe are European distributors of premium fly fishing brands such as Simms, Scott Fly Rods, Waterworks Lamson Fly Reels, Scientific Anglers, C&F Products and more and, as well as...
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Celebrate National Fishing Month with Sportfish
Bored with politics and fed up with the football results? Have a go at fishing during National Fishing Month at the Sportfish Game Fishing Centre. Unlike many sports which rely on rapid body movement...
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Scientific Anglers ‘Bring Your Own Rod’ Event
Take the guesswork out of choosing your next fly line with our Scientific Anglers event on the 13th and 14th of August at the Sportfish Game Fishing Centre, Reading. Choosing the best fly line for your...
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